New Zealand Marketing Program
Your Options
You have a number of options for choosing how you create your email content, as Rocket Mailing allows you to send both HTML and plain text formats.
Rocket Mailing also senses what the most appropriate format is to deliver to your email recipients. This is a very handy feature of Rocket Mailing software because it means if some people are unable to received HTML pages through their email client, they will receive a text only message from you instead.
HTML Emails
HTML emails can include logos, graphics, pictures, animation and video clips. However, it is important to bear in mind, the recipient of your email. With a busy inbox, will they really want to wait for your 'short movie' to download? Probably not. So although, HTML emails can be visually enticing it pays to use visual elements judiciously.
View more information about our HTML email design service.
Text Emails
Text emails do not include any formatting which may look skew-whiff when viewed by your email recipient. However, as they do not include eye-catching elements such as photographs, animation or logos, getting the text right is even more important.
Typically text emails include:
- An enticing subject line, which mentions your company name
- A link to a published (live) Web page or a link to the published (live) HTML version of your email
- A personalised salutation (Hi John)
- The main text of your communication
- An unsubscribe option (required by law).
We can help you create an appropriate text email as part of your campaign set up, but you may also like to view our tips and advice and have a go at writing your own.
