New Zealand Email Marketing Advice
Tips & Advice
- Ways to Build Emailing Lists
- 10 Tips for Email Copywriting
- Targeting
- Anti Spam
- Email Marketing Legislation
- Email Marketing
Ways to Build Emailing Lists
There are a number of ways to build permission based emailing lists. Here are some easy methods to implement:
- Add an incentivised 'subscribe' option to your Web site or affiliate partners' Web sites
- Place a 'subscribe' link in a prominent position on key pages of your Web site
- Encourage email recipients to forward your emails on and encourage new contacts to get in touch with you (view more on viral marketing)
- Offer people incentives to sign up for your mailings with competition prizes
- Collect email addresses from enquirers visiting your site (you must of course clearly state how you will be using their email addresses)
- Ask for email addresses from everyone who visits your company
Remember, when you have your email addresses, you then need to plan how you are going to get the best use out of them. We can create subscription forms and call to actions for you, but you will need to decide how you nurture your blossoming email relationship.
Contact us for more info.
Top of page >>10 Tips for Email Copywriting
- Include your company name in the subject line or 'from email' to tell recipients who the email is coming from.
- Write a subject line of about 6 words that describes the email content (e.g. we use 'Avatar News : June 25, 2006', but you may want to go for more a promotional style copy). If you have too many characters in the subject line, not all of them will display in email clients.
- Include a clear title, date and your company contact details.
- Write in an appropriate tone of voice.
- Keep your sentences short.
- Include plenty of meaningful sub-headings and use bold text, links and italics to highlight key points.
- Keep HTML messages simple. Include logos and pictures, but limit your use of them.
- Include lots of links to other Web pages (which may be media rich) with descriptive text.
- Include a clear and explicit call to action so viewers are encouraged to take the action you want them to (e.g. Get your free quote now').
- Be consistent in your formatting and style of writing.
For more content writing tips, view:
Top of page >>Targeting
Top of page >>Anti Spam
- New Zealand Anti Spam Software
- Creating Spam Free Web Forms
- Preventing Loss Of Business Through Anti-Spam
Email Marketing Legislation
Top of page >>Email Marketing
- Introduction to Email Marketing
