New Zealand Email Campaign
Getting Started
There are a few things you need to decide before you use email as part of your communication and/ or marketing strategies. We've outlined some of things you may like to think about before you talk to us about getting started with Rocket Mailing.
- What the purpose of your email is
- Who is going to receive your emails
- Getting started with Rocket Mailing
What The Purpose of Your Email Is
There could be any number of legitimate reasons for emailing your contacts, but it's important to keep in mind what your main reason is for creating a campaign is. The point of the campaign will affect what you include in your email content and your decision as to who should receive it. The most effective campaign would typically be the one sent to the most receptive and most relevant targets.
Sample reasons:
- Keeping in touch
- Maintaining and building relationships
- Lead generation and sales, promotion of special offers or services
- Informing people about significant changes in your business / products
- Directing recipients to other Web pages
View more tips on what to include in your marketing emails.
Top of page >>Who Is Going to Receive Your Emails
With tougher laws coming into effect to stem the amount of spam emails being sent, it is important to be emailing recipients who have consented to receive emails from you. Otherwise you may be liable to fines, or even prosecution. (View more on email legislation).
So decide who is going to receive a specific email carefully. Look at your master mailing list and create sub-lists based on specific criteria. Then create campaigns specifically designed for those target groups.
Top of page >>Getting Started With Rocket Mailing
We will help you set up your email marketing campaign, but it is helpful if you already have access to, or have thought about the following:
- Your emailing lists / or how you want to gather email addresses
- Your email content / what you want to communicate
- Your email format / the format you want to use (text or HTML)
- Your emailing budget
Once you are ready to start, simply contact us. We'll walk you through the process, offer you our marketing advice, and help you create an effective email campaign.
We will set up your personalised Rocket Mailing account, which is easy to view via the Web. As we're doing the campaign set up for you, all you have to worry about is viewing and monitoring the results.
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