New Zealand Email Campaign Management
Reporting
Once we have set up your Rocket Mailing account for you, you will have your own username and password to view it. This means you can see how your previous email campaigns have been set up, and you can view the results of each campaign.
Using this information, you can refine your email marketing and compare results over time. For example, you can compare the response percentage for mail sent at different times of the day or you find out what content has most appealed to recipients.
Campaign Details For Viewing
Other reporting available to view includes:
- Invalid addresses - the email addresses that are invalid
- Bounces - addresses to which emails were sent, but not received
- Open rates - how many times the HTML page was opened by recipients
- Unsubscribes - how many recipients chose not to receive any more mailings from you
- Click responses - which links people clicked on
View more about refining email communication in email marketing tips and advice.
